Complex set of tools for managing media research data for analysis, planning and commerce

Our software products are designed for users from the area of media agencies, the media, their commercial representatives and last but not least the advertising submitters. They cover a large spectrum of activities in the following areas:

DATA ANALYSIS

Data Analyzeris an analytical tool for assessing results from marketing research, public opinion and media ratings. It is used as a basic application for data management in vast studies of consumer and media behaviour of the Czech and Slovak population MARKET& LIFESTYLE – TGI, media ratings MEDIA PROJEKT and RADIO PROJEKT. It also features and extra module for creating segmentation and advanced analyses (correspondence analysis, multi-dimensional scaling, linear and logistic regression).

Golem is an analytical tool enabling complex analysis of viewership behaviour in the measured period with data from peoplemeter measurement (developed by the company LERACH).
Yetti is an analytical tool for complete data managment of advertising monitoring (developed by the company LERACH).

Advantages of Data Analyzer

• SPEED
  A specially designed data storage and computational machine which produces results in a few seconds, even when working with extensive data samples with thousands of variables and respondents.
• SIMPLICITY
  This tool is designed to be used widely without the need of a mathematical or statistical education background.
  Each user receives a training course, technical support and further training to improve their skills in using the software.
• DATA
  In the area of media research, it is possible to manage data MML-TGI CZ, MML-TGI SR, MEDIA PROJEKT, RADIO PROJEKT, NetMonitor, AIMmonitor, LAE CZ and others. It is suitable for managing other data (e.g. ad hoc research).
• EQUIPMENT
  A common personal computer is required for smooth running of the application. Data can be stored onto the local disk or share it with other users via a network drive.
• TRADITION
  More than 20 years of experience with development and hundreds of users on an every day basis have enabled to create a highly efficient but still user-friendly intuitive application.

CAMPAIGN PLANNING

Medplan is a tool designed for media planning of advertising campaigns. It can choose the most suitable media to impact the desired target group and optimize distribution of advertising. It is then possible to evaluate the success rate of the concept utilizing a large scale of indicators.
Mamut is a tool for planning and evaluation of TV commercial campaigns (developed by the company LERACH).

Advantages of Medplan

• CALCULATIONS
  The efficient calculating core enables evaluation of target media indicators for individual media and their combination, in addition to the ones defined by the user.
• OPTIMIZATION
  An extra efficient optimization module for automatic concepts of media plans with the possibility to define user priorities.
• SHARING
  The shared data accessible to the user features target groups and other expressions created beforehand with Data Analyzer. It is then possible to share information in the same manner among individual users within the company network.
• PRICE LISTS
  The software works with an independent database of price lists and advertising conditions of the media and enables the user to work comfortably without the need to search and manually input business conditions.
• BUSINESS
  Buying is another special output possibility for simple exporting of previously planned campaigns into the business system.

THE MEDIA and ADVERTISING PRICES

Data Media is a comprehensive database of print and electronic media containing information for planning, purchase and realization of advertising, monitoring market development, competitor analysis. We also acquire independent information form the media market in the Czech Republic and Slovakia.

Basic content parts of the database:

• Information about the media
• Price lists
• Technical parameters
• Due dates for submission of base details
• Contact addresses and persons

Advantages of Data Media

• PORTFOLIO
  A comprehensive portfolio of monitored media – the Czech Republic more than 1200 media and Slovakia more than 1000 media
• APPLICATION
  Featuring an application to view data in the database, and to the possibility of inputting your own information which can subsequently be used in the prices of campaign planning
• UPDATES
  The database is updated regularly at least once a month. The updates are automatic and occur without the need of the user’s intervention.
• PLANNING
  The database can be connected with media campaign planning (e.g. Medplan for planning of print and radio broadcast, Mamut for television)
• TV DIAGRAMS
  In addition to managing current programme diagrams of television channels we are also working on virtual television diagrams for the following period.

DIGITALIZED TV BROADCASTING

We provide converted TV broadcasts of the main channels – to be used in special analyses with the Golem software.

ADVERTISING PURCHASE

Buying is a commercial system designed for media agencies. It ensures processing of advertising campaigns from the initial planning to realization and finally management of invoices, realization auditing, setting up annual overviews, bonus calculations and so on.

Advantages of Buying

• COMPLEXITY
  Ensures processing of advertising campaigns from the initial planningto realization and finally management of invoices, realization auditing, setting up annual overviews, bonus calculations and so on.
• CRM
  An extra feature to manage client and contractor contacts, mutual business relations and other information about business.
• OVERVIEWS and SETUPS
  Copious number of user outputs, monitoring financial flow in real-time, financial planning.
• ADAPTION
  Individual agendas of the system are adapted to particular media types and the manner of their purchase in individual agencies.
• CONNECTION
  Numerous options of connection with other affiliated systems (accounting, manager systems, etc.)

ADVERTISING SALES

Selling is a system for recording sold advertising space in the media. It is designed to all providers of advertising space, suitable especially to media houses.

Advantages of Selling

• COMPLEXITY
  Recording of capacity for individual issues, management of purchase orders, invoices, discounts, barters, freespots, etc.
• CRM
  Management of contacts, business relations and other information to manage selling of advertising space.
• OVERVIEW
  Copious number of user outputs, monitoring financial flow in real-time, financial planning.
• ADAPTION
  Individual agendas of the system are adapted to particular media types and the manner of their purchase in individual agencies.
• CONNECTION
  Numerous options of connection with other affiliated systems (accounting, manager systems, etc.)