MEDIAN SK, s.r.o.
MEDIAN SK is a leading research agency with many years of experience in the area of market research, media and public opinion.
- We design complex solutions tailor-made for each client including counseling, with a strong background of our sister company MEDIAN, a market player in the Czech Republic since 1993. We offer a reliable and innovative approach in the area of media, marketing and sociopolitical research, covering the whole process from proposal to analysis, data processing and final recommendations.
- The employed research methods, ongoing development in the area of technology and a large number of interviewers and respondents in the Czech and Slovak Republic provide research of high quality.
- We offer in-house software tools for effective marketing plans in the area of media and advertising.
- Modern technical solutions for conducting effective research, e.g. wheeluator or adMeter, both of which are being developed and tested in cooperation with MEDIAN.
- Since 1996 MEDIAN is a licensing partner for the Czech Republic and Slovakia of the TGI international research detailing media behaviour of Czechs and Slovaks, their consumer behaviour and lifestyle. Every year a robust sample of more than 8000 respondents in Slovakia and 15000 respondents in the Czech Republic.
- MEDIAN SK was founded in 2002 aiming to be closer to the client and building its own network of respondents.
- Since then, MEDIAN SK has represented MEDIAN not only in the MML-TGI area and software, but also operates independently in numerous ADHOC projects.
- Furthermore, MEDIAN SK continues close cooperation with the company LERACH – a significant market player in the area of data analysis software acquired from TV viewership research (TV meters) and media monitoring in the Czech republic and Slovakia.
We are continually developing technologies and methodologies in the area of market research and public opinion.